Marketing
Company : Share khan ltd
Category : Marketing
A Marketing Specialist is responsible for developing and executing marketing strategies to promote products or services and enhance brand awareness. This role involves collaborating with cross-functional teams, conducting market research, and implementing various marketing tactics to drive business growth.
Duties and Responsibilities:
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Market Research and Analysis:
- Conduct market research to identify target audiences, industry trends, and competitor activities.
- Analyze data to determine the effectiveness of marketing campaigns and provide actionable insights.
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Strategy Development:
- Develop and implement comprehensive marketing strategies to achieve business goals.
- Collaborate with the team to create marketing plans aligned with overall company objectives.
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Content Creation:
- Create engaging and persuasive content for various marketing channels, including websites, social media, email campaigns, and promotional materials.
- Ensure consistency in messaging and brand identity across all platforms.
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Digital Marketing:
- Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and online advertising.
- Monitor and optimize digital marketing performance to maximize ROI.
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Campaign Management:
- Plan and coordinate marketing campaigns from conception to execution, ensuring timely delivery and adherence to budgets.
- Collaborate with creative teams, copywriters, and external agencies to develop campaign assets.
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Brand Management:
- Maintain and enhance brand identity through consistent messaging and visual elements.
- Monitor brand mentions and customer feedback to manage the brand's reputation effectively.
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Event Planning:
- Plan and coordinate promotional events, trade shows, and other marketing initiatives.
- Collaborate with partners and sponsors to maximize exposure and participation.
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Analytics and Reporting:
- Use analytics tools to track key performance indicators (KPIs) and prepare regular reports on marketing activities.
- Present findings and recommendations to the marketing team and key stakeholders.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing, with a focus on strategy development and campaign management.
- Strong understanding of digital marketing channels and tools.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a team and manage multiple projects simultaneously.
- Proficiency in marketing software and analytics tools.
