Adem Media Marketing Jobs in Patna

Marketing

Company : Adem media

Category : Marketing

The Marketing Specialist is responsible for developing and executing marketing strategies to promote products, services, or brands and drive customer acquisition, engagement, and retention. The ideal candidate will have a strong understanding of marketing principles, proficiency in digital marketing channels, and the ability to analyze market trends and consumer behavior.

Responsibilities:

1. Marketing Strategy Development:

   • Develop comprehensive marketing strategies and plans to achieve business objectives, target market segments, and marketing goals.
   • Conduct market research, competitor analysis, and consumer insights to identify opportunities, trends, and competitive advantages.

2. Campaign Planning and Execution:

   • Plan, create, and execute marketing campaigns across multiple channels, including digital, social media, email, content, and offline marketing.
   • Develop creative and compelling marketing collateral, content, and messaging to engage target audiences and drive desired actions.

3. Digital Marketing:

   • Manage digital marketing initiatives, including website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and online advertising.
   • Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, click-through rates, and ROI, to optimize campaign effectiveness and achieve marketing objectives.

4. Content Creation and Management:

   • Create high-quality, engaging content for various marketing channels and platforms, including blog posts, articles, videos, infographics, and social media posts.
   • Develop content calendars, schedules, and distribution plans to ensure consistent and relevant content delivery to target audiences.

5. Brand Management:

   • Maintain brand consistency and integrity across all marketing communications and touchpoints, including messaging, visuals, and tone of voice.
   • Develop and implement brand awareness and brand building initiatives to enhance brand recognition, perception, and loyalty.

6. Lead Generation and Conversion:

   • Generate leads through lead generation campaigns, lead nurturing strategies, and conversion optimization tactics to drive sales and revenue growth.
   • Collaborate with sales teams to align marketing efforts with sales objectives and support lead qualification, follow-up, and conversion processes.

7. Analytics and Reporting:

   • Track, analyze, and report on key performance indicators (KPIs), campaign metrics, and marketing ROI using marketing analytics tools and platforms.
   • Use data-driven insights to make informed decisions, measure marketing effectiveness, and optimize marketing strategies and tactics.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-3 years of experience in marketing, with a focus on digital marketing and campaign management.
• Strong understanding of marketing principles, concepts, and best practices.
• Proficiency in digital marketing channels and tools, including SEO, SEM, social media, email marketing, and content management systems.
• Excellent communication, writing, and presentation skills.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Project management skills with the ability to manage multiple tasks and priorities effectively.
• Team player with the ability to collaborate cross-functionally and work in a fast-paced environment.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Dynamic and collaborative work environment.
• Work-life balance initiatives and flexibility.