Priyadarshi Project Infra Services Pvt Ltd Digital Marketing Jobs in Patna

Digital marketing

Company : Priyadarshi project infra services pvt ltd

Category : Digital Marketing

A Digital Marketing professional is responsible for developing, implementing, and managing online marketing strategies to promote a company's products, services, or brand. Digital marketing encompasses various channels, including social media, search engines, email, content marketing, and more. Here's a general digital marketing job description:

1. Digital Strategy Development:

   • Develop comprehensive digital marketing strategies aligned with business goals.
   • Identify target audiences and devise strategies to reach and engage them.

2. Social Media Marketing:

   • Create and manage social media profiles and content on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
   • Develop and execute social media campaigns to increase brand awareness and engagement.

3. Search Engine Optimization (SEO):

   • Optimize website content and structure for search engines.
   • Conduct keyword research and implement on-page and off-page SEO strategies.

4. Content Marketing:

   • Develop and manage content marketing strategies.
   • Create and distribute valuable, relevant content to attract and retain a target audience.

5. Email Marketing:

   • Plan and execute email marketing campaigns.
   • Design and optimize email templates, and analyze campaign performance.

6. Pay-Per-Click (PPC) Advertising:

   • Create and manage PPC campaigns on platforms like Google Ads, Bing Ads, and social media.
   • Conduct keyword research, create ad copies, and optimize campaigns for performance.

7. Analytics and Reporting:

   • Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts.
   • Prepare regular reports on campaign performance and suggest improvements.

8. Conversion Rate Optimization (CRO):

   • Analyze website and campaign data to identify opportunities for improving conversion rates.
   • Implement A/B testing and other optimization techniques.

9. Marketing Automation:

   • Implement and manage marketing automation tools for email campaigns, lead nurturing, and other marketing processes.
   • Create workflows to streamline marketing tasks and improve efficiency.

10. Social Media Advertising:

    • Plan and execute paid social media advertising campaigns.
    • Use social media advertising platforms to target specific demographics and reach business objectives.

11. Online Reputation Management:

    • Monitor online reviews and mentions of the brand.
    • Implement strategies to manage and improve online reputation.

12. Budget Management:

    • Develop and manage digital marketing budgets.
    • Allocate resources effectively to achieve the best return on investment (ROI).

13. Competitor Analysis:

    • Conduct competitive analysis to identify industry trends and opportunities.
    • Stay informed about competitors' digital marketing strategies.

14. Landing Page Optimization:

    • Optimize landing pages for better user experience and conversion.
    • Test and improve landing page elements to maximize results.

15. Stay Informed about Industry Trends:

    • Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices.
    • Implement new strategies and tools to stay competitive.